When it comes to wedding day prep, most of the attention often falls on the bride – the dress, the shoes, the makeup, the scent. But let's not forget the groom. Your wedding day fragrance is just as important as your suit or shoes - it's a personal detail that sets the tone, sparks emotion, and creates lasting memories. Whether you're after something classic and masculine, clean and modern, or bold and distinctive, we've rounded up the best groom fragrances for your wedding day - from timeless designer staples to niche luxury scents. Because if there's ever a time to upgrade from your everyday aftershave, it’s your wedding day.
